Coming Soon:

Tomato Paste Leadership

The secret sauce to growth, profit, and time for what matters.

In this no-fluff leadership playbook, I share the lessons from building, scaling, and selling four multimillion-dollar businesses—without burning out.

Learn how to:

  • Build systems that drive profit and peace of mind

  • Lead a business that runs without you

  • Reconnect with your family, your purpose, and your life

Join the waitlist and get a free chapter preview.

WHAT ENTREPRENEURS ARE SAYING

  • “Domenic delivers practical solutions that work. I’ve seen firsthand how he built a thriving business using the same systems he now teaches. His understanding of business infrastructure, team dynamics, and growth strategy gives leaders the edge they’ve been missing.”

    —Robert H. Bullock, Interpersonal Communications Specialist

  • “Domenic informs, inspires, and instructs—with heart. In a world full of noise, his message cuts through. His integrity, dedication, and authentic care for people makes him a standout mentor and thought leader.”

    —Clementina Esposito, Communications Strategist
    clementinaesposito.com

  • “Domenic is on a mission to help business owners grow—without sacrificing their families. He’s a powerful storyteller and wise guide who shows you how to scale your company while staying grounded in what matters most.”

    —Rehouven Libine

  • “Our business was booming, but we were burning out. Hiring people, upgrading software—none of it worked until we addressed our leadership. Domenic brought clarity, systems, and purpose. Revenues grew. Our time came back. Our family life improved. Working with him was transformative.”

    —Rafael Diaz, Founder, Diaz Group LLC
    diazgroupllc.com

  • “Domenic doesn’t speak in theory. He delivers proven strategies, rooted in decades of hands-on experience. His stories, insights, and tactics are practical, memorable, and instantly actionable.”

    —Jeffrey Van Dyk
    jeffreyvandyk.com

  • “Too many snow contractors lose control as they grow. Domenic brings us back to the fundamentals: know your costs, track everything, and set smart limits. Grateful for this powerful, accessible resource.”

    —George F. Weyland, Landscape Architect & Industry Historian

  • “Domenic is transforming how business is done online—list building, credibility, content, and connection. He’s building something meaningful and I’m glad to see him leading the way.”

    —Alaa A. El Ghatit, Director of Business Systems, Mariani Landscape

  • “I’ve seen a lot of business ‘experts’—Domenic is the real deal. He grew a company to $15M and now helps others do the same using systems that actually work. If you want to stop being the bottleneck in your business, you need him.”

    —Craig Dewe, Founder, Web Marketing Outlaws
    webmarketingoutlaws.com

  • “Domenic brings clarity, care, and consistency to everything he does. He’s a rare combination of coach, strategist, and teammate. Working with him is both effective and refreshing.”

    —Lou Bortone & Ana Melikian, PhD, Business Growth Experts

  • “Domenic’s program isn’t theory—it’s a fully functioning example of business psychology in action. His systems turn chaos into clarity and are backed by years of insight and heart.”

    —Emily West-Sadler, MSc, Organizational Psychology Specialist

  • “Our business hit a wall. We were overworked, underpaid, and stuck. Domenic came in, got buy-in from the team, and rebuilt our internal systems. We now have a sales process, team accountability, and the clarity we were missing.”

    —Darlene Canete, Canete Landscape
    canete.com

  • “After Domenic’s webinar, we used his capacity board tool immediately. Our team saw clarity, direction, and we’re entering our biggest year yet. His advice is gold.”

    —Michael Baker, Pro Property Services Inc.
    proproperty.ca

  • “Domenic makes complex strategies simple to understand—and even easier to implement. That’s a rare gift.”

    —Judy Hooper

  • “Domenic’s insights are shaping the future of the green and white industries. His predictions, strategies, and generosity make him a powerful contributor to this space.”

    —Alle Fairhurst, Marketing Manager, GIS Dynamics
    goitalk.com

  • “Domenic helped us implement systems for sales, admin, and operations. He doesn’t just consult—he partners with you. He’s the hardest-working, most invested expert I know.”

    —Tom Canete, Canete Landscaping
    canete.com

“Most people want to grow fast—but like rich tomato paste, leadership that lasts must be slow-cooked, not microwaved.” - Domenic Chairella

Why Tomato Paste? Why Leadership?

This book isn’t about hacks or hustle. It’s about what sticks,under pressure, in chaos, and long after you're out of the room. Leadership, like tomato paste, should be concentrated, intentional, and full of substance.

What you’ll uncover:

  • The origin story of Tomato Paste Leadership and why it matters now more than ever.

  • How leadership gets diluted in fast-growth cultures—and how to bring it back to its purest form.

  • What a jar of sauce can teach you about building a company that nourishes instead of drains.

“Systems run the company. People run the systems. Leaders lead the people. Flip that order, and everything breaks down.”

- Domenic Chairella

Systems Run the Business—Not You

If your business only works when you're in the room, it's not a business—it’s a trap. This book gives you the tools to build operations, delegate without chaos, and create long-term sustainability.

In this section, Domenic shares:

  • The Power Foundation process to reclaim your time and energy.

  • The difference between delegation and abdication (hint: one still has your fingerprints).

  • How to stop being the hero and start building a team that wins without you.

The Real Work Is Inner Work

Authenticity, trust, and leading without ego.

Leadership isn’t about barking orders—it’s about embodying values when no one’s watching. Domenic learned the hard way that scaling without soul burns you out. This book brings it all back to integrity.

Learn how to:

  • Lead from values—not vibes.

  • Replace ego with empathy (and why that builds real power).

  • Make the tough decisions that align with your truth, not what looks good on LinkedIn.

Three Ways We Can Build Systems Together

The Starting Point

Executive Coaching Sessions
$1200 for 3 | or $500 each
1 /Hr Per Session

You don’t need more hype. You need help solving what’s in front of you.

These one-on-one sessions are tailored for business owners encountering specific challenges—whether it’s a messy handoff in production, a leadership issue, or the chaos of unclear roles. We’ll delve into the core of the issue, identify the root cause, and outline actionable next steps that truly make a difference.

Power Consult Calls

    • Expert guidance that helps you become the calmer, more confident leader who knows exactly what to do next 

    • The clarity to step out of the weeds and think strategically again 

    • A renewed sense of control over your time, team, and decisions 

    • The first shift from reactive problem-solver to proactive business owner

    • A custom strategic plan for overcoming the exact issue that’s draining your time or energy

    • Support that leaves you feeling confident, capable, and back in control

    • Access to tools, systems, flows, and templates that save you time and prevent future mistakes

    • 1:1 strategy sessions with Domenic (three sessions or pay-per-session)

    • Room to discuss business-specific challenges

    • Expert diagnostic coaching: clarity, strategy, and next actions

    • Notes, tools, and relevant templates as needed.

    Best For:
    Owners who need clarity quickly and seek expert assistance in diagnosing, prioritizing, and resolving today’s biggest issues.

Most Popular

Power Foundation Intensive

The Process Accelerator

90-Day Private Coaching Program
$10,000 (or $4,000/month)
9 bi-weekly sessions + private systems review

Your business doesn’t need more effort; it needs structure.
In this 3-month program, we will roll up our sleeves and build it with you.

Sales, Production, Accounting, or HR. Together, we create a repeatable system, define the appropriate roles to support it, and establish the foundation for sustainable growth.

You’ll leave equipped with tools, templates, and a clear roadmap, along with a mindset shift that transitions you from being a firefighter to a leader.

  • A builder of systems who finally steps off the treadmill and into a role of vision and guidance

    • The beginning of your shift from being essential to everything to being free to lead.

    • Strategic Business Diagnosis (Current operations, leadership, and employee clarity) 

    • A Strategic Roadmap that puts you on offense again, not just reacting to problems

    • A leadership model that matches your values, direction, and restores trust across the business.

    • You know how to lead not just with authority, but with clarity and intention.

    • One Departmental System built in Sales, Production, Accounting, or HR.

    • Step-by-step personal support from someone who’s built systems that last with biweekly Private Coaching (Nine sessions).

    • A business owner whose team knows what to do and does it with confidence

    • Defined roles and expectations so your team knows what to do and what they are responsible for. 

    • The Pyramid of Success Framework is laid out. You have a renewed sense of direction, confidence, and control in your business.

    Best For:
    Owners who find themselves trapped in day-to-day management and are prepared to implement the first essential system that enables them to step back and lead.

Power Growth Builder

The Freedom Framework

6-Month Transformation Program
$17,500 (or $3,500/month)
Weekly Coaching Calls

You have built the foundation. Now, it’s time to grow with intention.

This program builds on the Foundation Intensive but expands across your entire company. We engage your team, structure, and culture. We don’t just systematize the work; we develop the leaders who will own it with you.

This is where your employees develop into trustworthy professionals who can be promoted.

    • The continuation of your shift from being essential to everything to being free to lead.

    • Strategic Business Diagnosis (Current operations, leadership, and employee clarity) 

    • A Strategic Roadmap that puts you on offense again, not just reacting to problems rooted in clarity, values, and long-term direction.

    • A leadership model that matches your values, direction, and restores trust across the business.

    • You know how to lead not just with authority, but with clarity and intention.

    • One Departmental System built in Sales, Production, Accounting, or HR.

    • Step-by-step personal support from someone who’s built systems that last with biweekly Private Coaching (Eighteen sessions).

    • Position Templates and Role Design

    • A business owner whose team knows what to do and does it with confidence

    • Defined roles and expectations so your team knows what to do and how to grow.

    • The Pyramid of Success Framework is laid out. You have a renewed sense of direction, confidence, and control in your business.

    • Organizational Chart Design (future-focused, values-driven structure)

    • A business structure that supports your vision and gives you back your life.

    • Full Position Descriptions with Accountability Tools.

    • Clear roles, hiring systems, orientation, and development plans that build loyalty and career momentum.

    • A team that’s aligned, accountable, and capable of running things as you lead.

    • A workplace culture where people want to stay, and where leadership is shared.

    • Systems that free you from the day-to-day while protecting quality and profit.

    • Coaching that helps you become the leader your company (and family) needs 

    • Leadership Training and Mentorship Systems 

    • Strategic executive coaching sessions.

    • Career Development Frameworks for Your Team

    • Values and Culture Activation Tools

    • Cross-Departmental System Integration

    Best For: Owners who want to lead a business that grows with clarity and purpose, where employees are engaged, systems are sustainable, and personal life outside the business is no longer sacrificed.

Choose Your Service & Book Your Consult Call